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Member Spotlight


Victor Dubin & Jocelyn Dubin, founders


NOURISH is a wellness center in Santa Cruz where you can enjoy yoga classes, massage therapy, and nutrition consultations. Jocelyn and Victor Dubin started Nourish in 2009. In its first year, Nourish was voted best yoga studio, best nutritionist, best yoga instructor, and best new business by readers of Good Times and Santa Cruz Weekly. Not a bad start for a couple who upon graduating from UC Irvine, first headed off to New York City to teach in underserved schools, and eventually found themselves in Santa Cruz, helping the community get healthy.

Both Joceyln and Victor have been SCCCU members since they moved to the area in 1996. Someone told them they should join a credit union so they did some research and found that SCCCU's mission statement and support for the community aligned with their personal values. Victor opened the Om Room yoga studio on the Westside of Santa Cruz; nutritionist and registered dietitian Jocelyn started a private practice near the Santa Cruz Harbor. So, when it came time to join forces and start their new business, Jocelyn and Victor naturally turned to SCCCU to fund their dream. The credit union financed their SBA loan and the start-up flourished.

According to the Dubins, diet and exercise are both key to healthy living. Stress reduction is important, too. Their innovative massage program allows people to lower their stress more consistently by receiving unlimited massages for one low monthly price. In fact, all programs are available on an unlimited basis. By combining unlimited yoga, nutrition, and massage into one affordable flat-fee package, Jocelyn and Victor hope to get everyone feeling better without having to choose finances over fitness.

Nurses, teachers, doctors, attorneys, students, waitresses, and a wide variety of professionals have joined their wellness community. They've learned how to stock their kitchen with healthy alternatives and make good choices when dining out, how to improve their strength and flexibility through regular exercise, and how to simply relax through regular visits to a massage therapist.

This husband and wife team, both former inner city school teachers, are still teaching. The people of Santa Cruz are healthier as a result.

For more information on the benefits of a healthy lifestyle, visit www.nourishsantacruz.com.