SCCCU Board in Action

Meet the Board

Howard Sherer

In 1987, co-founded Hutton Sherer Marketing Advertising Design; retiring in 2017 after 30 years in business. Precious boards served on include: Workforce Investment Board of Santa Cruz County; Leadership Santa Cruz County; Santa Cruz Chamber of Commerce; Cabrillo Festival of Contemporary Music; Alzheimer’s Association; Small Business Development Center; and Pajaro Valley Performing Arts Association.

My previous service on only local nonprofit boards reflects my belief in playing a role to improve our community. I intend to lend my organizational expertise to the credit union and serve in any other ways, as requested.

I earned a Ph.D. from Indiana University in Organizational Communication and taught at a university for three years in the Chicago area. I moved to Santa Cruz in 1984 taught at San Jose State University and then Cabrillo College. I also taught at Cabrillo College on and off since 1985 in both Marketing and  Communication Studies.

Paulina Moreno

Through my various educational and volunteer experiences, I have cultivated and strengthened partnerships with organizations and stakeholders in the Santa Cruz community, which has allowed me to broaden the net that supports immigrants and the community in general. I am not only a social service provider, but an advocate and representative that promotes the civic and political engagement of the community and families I serve. I now have the opportunity to apply these skills and contacts to benefit the Santa Cruz Community Credit Union and its members.

I believe that education and communication builds understanding in individuals and between people groups. My own educational experience began with my undergraduate degree as I double majored in Sociology and Ethnic Studies, and then as I continued to graduate school, earning two master's degrees, the first in the Policy, Organization, and Leadership of Education and the second in the Social and Cultural Context of Education.

In my current position as Deferred Action Services Coordinator for the Santa Cruz County Immigration Project, I work to develop community partnerships with local groups and organizations, as well as develop training programs and coordinate public services that benefit the underserved in our community. People are my heart. My experiences and excitement to serve have prepared me for this opportunity to join with SCCCU and make this great community an even better place to live. 

Phil Lee

Economic justice is a core value of mine, so bringing my 20 years of financial and tax accounting experience to SCCCU is a truly wonderful opportunity. My wife, Lisa, and I are blessed to be living and working in Santa Cruz, and serving on the Board of our Credit Union is an ideal way for me to contribute to our community.

Over the years, I've volunteered for Big Brothers and Big Sisters of Santa Cruz County, the Homeless Services Center, and other not-for-profit entities around the county. My goal for my tenure at SCCCU is to apply my experience in finance and management for the benefit of our Credit Union and its membership.

Ami Ebright


I have been a member of the Santa Cruz business community for nearly two decades. As such, I am proud of the values of our strong civic-minded businesses. My focus is in Real Estate and Lending. Having worked in the industry for many years, I have a unique appreciation for our community and the good people of Santa Cruz County.

As a recent member of an advisory committee for a micro-lending company, I have been able to witness the enormous impact that a relatively small loan can make on a new business. I look forward to contributing my experience and expertise in any way possible to the Credit Union. Giving back has always been important to me.

Today, I share my time between my locally owned business and volunteering as an advisory committee member for Girls Inc. of the Central Coast and for the Community Foundation as part of the Diversity Partnership Advisory Committee team. It's an honor to serve the Credit Union and my community as a volunteer member of the SCCCU Board of Directors.

Matt Farrell


I have been a member of the Santa Cruz Community Credit Union for more than 40 years. 

I retired in 2013 after working as public employee for 30 years: 24 years for the city of Santa Cruz; and 6 years for the city of San Jose. In Santa Cruz, I started working in the Santa Cruz Traffic Engineering Division as a traffic engineering technician and promoted to Parking Programs Manager. From 2007 to 2013, I worked in the San Jose Transportation Department as the Off-Street Parking Manager.

I believe that my longtime experience with Downtown Santa Cruz, as well as my relationships with the City of Santa Cruz staff will help the Credit Union in dealing with some of the challenges and opportunities the headquarters faces Downtown. I have municipal finance and accounting experience based on my years of working with division and department budgeting and reporting.

Based on my volunteer service, I have a strong understanding of non-profit finance and reporting requirements. I currently serve as the vice-chair of the Santa Cruz Downtown Commission, which advises City Council on Downtown issues including parking. I am also vice-president of the Santa Cruz Education Foundation, which serves students, staff and teachers in the Santa Cruz City Schools. Finally, I serve as Secretary for Cyclists for Cultural Exchange, an organization which works to promote peace and understanding through the use of bicycle touring as a platform for cultural exchange. I welcome the opportunity to serve the Credit Union’s members on the Board of Directors. 

Erendira Guerrero


I am the Child and Family Development Director with Head Start Encompass Community Services in Watsonville, and have been there since 2007. I have a BA in Collaborate Human Services, and bring the perspective of a person of color working to serve children and families in our community. I enjoy leading others to success and work to engage in collaborative relationships that improve the quality of life in our community, bringing racial equity and justice to the forefront of that work.

As a volunteer with the Santa Cruz Volunteer Center, I helped support the emergency shelters during the August 2020 fires. Previously, I served as a board member for the Head Start California Association and am currently part of the executive team for the local Child Care Planning Council.

I’m skilled in compliance with an understanding of regulatory requirements and why they are important to any organization. I have skills in fostering new community partnerships. I am a strong non-profit leader, strategic thinker, and I have been a member of Santa Cruz Community Credit Union for 17 years. 

Tammy Pelstring

I have lived in Santa Cruz for 28 years. I am an experienced business leader and entrepreneur with success in taking two companies from product concept to mass-market to acquisition. I’m currently an advisor and consultant for start-up and expanding business. I have served on the board of directors of a non-profit organization as well as serving on various non-profit committees. Before becoming an entrepreneur, I worked in the medical diagnostic industry as a technical consultant and product specialist. I hold a bachelor’s degree in biological sciences from California Polytechnic, San Luis Obispo. When I’m not working, I enjoy spending time in nature with my family, friends, dog, and horses. My other interests include reading, family health and nutrition , volunteerism, and community supported agriculture.

As a female and minority business owner in Santa Cruz for the past 22 years, I have directly benefited from the charter put forth by SCCCU to provide economic opportunity to members of the community. Through the use of my experience I hope to ensure the continued success and efforts to promote economic justice for the most deserving members of our community. I feel blessed to live in an amazing city and I am honored to hold this seat on the Board of Directors for SCCCU.

To join the Board, click here for an application.